PeterbiltParts.com came about as a desire to provide owner operators and small fleets with the best selection of Peterbilt truck parts on the internet. As the Creative Services Manager at Allstate Peterbilt Group, I had exclusive responsibility over the planning, art direction, content development, and testing of this website. Additional tasks included day-to-day SEO/SEM activities, analysis of SEO/site performance using analytics, and assessment of end-user needs through our call-center, then plotting and and implementing improvements to the user interface.

Alpine Hearth & BBQ is Colorado Spring's full service fireplace, stove and outdoor living specialist. In addition to working with the client to develop a new identity following a business name change, I designed a website to showcase their product lines using a simple, elegant interface.

Page headers designed for the website of a men's designer clothing label.